Born in Barcelona, he started in this industry as an actor, but always stuck to his notebook to unleash his true passion: creating stories that later would come to life in images.
After a brief time directing indie short films, he was drawn to directing advertising for its ability to concentrate the full essence of an entire narrative in a very short time. Almost ten years as an actor have made him understand very well what it feels like to be in front of a camera, and therefore how to work with the actors in his campaigns.
He loves aesthetic and unusual stories, getting into the depths of the human idiosyncrasy and exposing it in a simple, sometimes harsh reality, as it really is. He pursuits a work full of details, of magical moments, stealing a slice of character’s life without even notice his presence.